Childhood Cancer Awareness Month 2025: MAHAK’s GO GOLD Campaign Report

Message from the CEO

As we commemorate another Childhood Cancer Awareness Month, MAHAK’s journey of compassion, resilience, and unity continues to gain strength and momentum. GO GOLD September 2025 stands as a powerful reminder of the courage of children and families affected by cancer and of our collective responsibility to ensure that every child has access to timely diagnosis, effective treatment, and holistic care.

At MAHAK, we are committed to illuminating the path toward a future where every child can live a healthy and vibrant life. This year, our GO GOLD initiative underscores the transformative power of early detection, multidisciplinary treatment, post-treatment support, digital innovation, and life-saving research—all pillars that define our mission and guide our actions.

Childhood cancer is not only a medical condition; it is a profound emotional and social journey for every child, family, caregiver, and community involved. Through GO GOLD September 2025, MAHAK has focused on five key strategic directions:

• *Raising and spreading awareness about childhood cancer and early diagnosis

• *Promoting equitable access to effective multidisciplinary treatment

• *Advancing research and securing sustainable funding

• *Harnessing digital transformation to enhance patient care and efficiency

• *Advocating for access, resources, and health equity for all children

We invite our supporters, partners, volunteers, and the wider community to join us through our educational programs, community events, social media campaigns, and fundraising initiatives. Together, we are building a movement that extends far beyond this month—one that brings us closer to a world where no child faces cancer alone.

On behalf of MAHAK, I extend my deepest gratitude to every individual and organization that has walked beside us this year. Your solidarity empowers our mission and strengthens our resolve to continue lighting the way toward a future where every child can live, grow, and dream.

Dr. Arasb Ahmadian
Chief Executive Officer
MAHAK Charity Institute – Society to Support Children Suffering from Cancer

Campaign in Numbers

6 landmark events and collaborations showcased MAHAK’s leadership in childhood cancer awareness both nationwide and on the international stage.

Thousands of participants united under MAHAK’s GO GOLD photo frame, transforming awareness into collective action across communities.

Powerful digital engagement reached thousands of viewers and followers, with interactions across social media platforms throughout September.

Dozens of partner organizations, media outlets, and influencers amplified MAHAK’s message globally, positioning the GO GOLD campaign as a model of unity and compassion.

A major digital milestone was achieved with the launch of MAHAK’s new application, marking a transformative step toward innovation and sustainability in donor engagement.

 

A Golden Beacon of Hope: Tabiat Bridge Illuminated for MAHAK’s GO GOLD 2025

In a powerful symbol of unity and awareness, Tehran’s iconic Tabiat Bridge shone in gold throughout September 2025, following MAHAK’s GO GOLD campaign for Childhood Cancer Awareness Month. The golden illumination stood as a beacon of hope and solidarity with children fighting cancer and their families, inspiring thousands of passersby to learn more about MAHAK’s mission and join the movement toward a future where no child faces cancer alone.

 

 

MAHAK’s GO GOLD 2025 Press Conference: Leading the Nation in Childhood Cancer Awareness

 

 

 

 

 

 

 

 

 

 

On September 20, 2025, MAHAK proudly inaugurated Childhood Cancer Awareness Month and its annual GO GOLD campaign with a high-profile press conference that united leaders, partners, and advocates under one shared vision — a future where no child faces cancer alone.

The event brought together MAHAK’s executive leadership, renowned healthcare professionals, partner organizations, and members of the national and international media, all wearing the gold ribbon badge as a symbol of solidarity and hope for children battling cancer.

In his keynote address, Dr. Arasb Ahmadian, CEO of MAHAK, unveiled the organization’s latest advancements — including specialized pediatric cancer programs, AI-assisted diagnostic expansion, and digital transformation initiatives that are redefining the standards of pediatric oncology in Iran and the region.

Speakers and panelists reinforced the importance of early detection, equitable access to care, and innovative treatment approaches that ensure every child, regardless of background, receives world-class medical and emotional support.

The event also celebrated MAHAK’s powerful partnerships — notably its collaboration with MTN Irancell and other key organizations — which exemplify the strength of public-private cooperation in driving nationwide awareness and impact.

The conference concluded with a resounding message that captured the spirit of the campaign:

“Together, we go gold for every child — because no child should face cancer alone.”

 

Empowering Young Hearts: MAHAK Inspires the New Generation through GO GOLD 2025

 

 

 

 

 

 

 

 

 

On September 9, 2025, MAHAK, in collaboration with Cando Educational Institute, organized an engaging awareness event to introduce the GO GOLD 2025 campaign to students and their families. Through a presentation by MAHAK’s representatives, attendees learned about the challenges faced by children with cancer and were invited to join the campaign by wearing the gold ribbon, taking photos with MAHAK’s GO GOLD frame, and sharing them on social media to spread awareness.

The initiative not only educated but inspired active participation, as many families expressed their solidarity by supporting MAHAK’s fundraising efforts and amplifying the campaign’s message online. This collaboration once again demonstrated MAHAK’s leadership in community engagement, showing how awareness, when combined with action, can create lasting impact and hope for children with cancer.

 

Golden Symbols of Hope: MAHAK Volunteers Craft Courage for a Cause

In honor of Childhood Cancer Awareness Month, MAHAK’s dedicated volunteers transformed creativity into compassion by designing and handcrafting golden bracelets—each adorned with pearls and threads symbolizing courage, resilience, and unity with children battling cancer. The bracelets were offered at MAHAK’s sales counters across Tehran, inviting the public to wear their support proudly. Every purchase became a gesture of hope, with all proceeds directly contributing to MAHAK’s mission of providing treatment and care for children with cancer. This heartfelt initiative once again reflected MAHAK’s innovative spirit in mobilizing community support through meaningful, hands-on action.

MAHAK Showcases Strategic Leadership at the International IranGrain Conference 2025

On October 1, MAHAK proudly participated in the International IranGrain Conference 2025, organized by the Iran–Switzerland Chamber of Commerce at the Parsian Esteghlal Hotel in Tehran. Bringing together global leaders from the grain, oilseed, and feed industries, the event served as a key platform for discussions on sustainability, innovation, and corporate social responsibility.

During the conference, Dr. Arasb Ahmadian, CEO of MAHAK, delivered an inspiring keynote address titled “Strategic Management in the Time of Crisis,” highlighting the organization’s three-decade journey of resilience, transparency, and sustainable impact. His remarks underscored MAHAK’s distinctive model of humanitarian management, demonstrating how disciplined strategy and compassion can drive long-term institutional growth.

Meanwhile, MAHAK’s International Development and Communications Department introduced the GO GOLD 2025 campaign, inviting attendees to wear the gold ribbon in solidarity with children battling cancer. The initiative drew strong engagement from both local and international participants, further amplifying MAHAK’s message of collective action and hope.

Through its active role in the IranGrain Conference, MAHAK once again demonstrated how humanitarian vision and strategic leadership can bridge industries and inspire global collaboration for lasting social impact in the fight against childhood cancer.

United in Compassion: Calin Dairy and Anbar Panir Support MAHAK’s GO GOLD 2025

In a meaningful display of corporate social responsibility, Calin Dairy and its retail brand Anbar Panir (= Cheese Warehouse) partnered with MAHAK throughout GO GOLD September 2025 to raise awareness and inspire action for children battling cancer.

During the campaign, Anbar Panir branches became centers of solidarity as employees proudly wore gold ribbons, and customers received informative leaflets introducing MAHAK’s GO GOLD initiative and inviting them to participate. MAHAK’s campaign photo frames were also displayed in stores, encouraging visitors to take and share photos in support of children with cancer.

This collaboration highlighted the power of private sector engagement in advancing MAHAK’s mission. By combining compassion with communication, Calin Dairy and Anbar Panir helped amplify awareness and hope—reinforcing MAHAK’s leadership in uniting communities to ensure that no child faces cancer alone.

Advancing Innovation: MAHAK Launches Its Mobile Application

September 2025 marked a major milestone in MAHAK’s digital transformation journey with the launch of the MAHAK Application—an innovative platform designed to enhance engagement, accessibility, and transparency for supporters, patients, and partners alike. The app also featured one of MAHAK’s digital fundraising tools, specially activated for Childhood Cancer Awareness Month, enabling users to contribute and participate in the GO GOLD campaign through a seamless online experience.

By integrating technology with philanthropy, MAHAK continues to expand its impact and empower supporters to make a difference—anytime, anywhere—as part of its ongoing commitment to innovation, connection, and sustainable growth.

Media and Social Networks: Amplifying Awareness Nationwide

 

 

 

 

 

 

 

 

 

 

 

 

Throughout September 2025, MAHAK amplified its message across diverse media and digital platforms, transforming communication into a catalyst for awareness and collective action.

Three educational Instagram posts were published to highlight the symptoms of common childhood cancers, aligning with the GO GOLD campaign’s core mission of promoting early detection. Thousands of followers engaged with and shared MAHAK’s content, turning social media into a powerful engine for awareness, compassion, and change.

 

In parallel, major news agencies and online outlets covered MAHAK’s press conference, events, and partnerships, extending the message of solidarity and hope nationwide and reinforcing MAHAK’s leadership in public engagement and advocacy for children with cancer.

Childhood Cancer Awareness Month 2025 stood as a powerful testament to the strength of unity, innovation, and compassion. From the classrooms of Cando Institute to the halls of international conferences, and from the dedicated hands of volunteers to the golden glow of Tehran’s Tabiat Bridge, MAHAK’s message of hope and solidarity illuminated hearts across communities.

As we look toward the future, MAHAK remains unwavering in its mission—to ensure that every child with cancer receives not only world-class medical treatment but also the love, dignity, and hope they deserve.

Together, we go gold — together, we give life.